Kodak showcased complete packaging solutions portfolio at Labelexpo Europe 2011
Kodak reinforced its "Concept to Consumer" theme at Labelexpo Europe 2011 throughout presentations in its educational and inspirational K-Zone.
The relaxed and informal on stand area will provided an interactive element demonstrating Kodak’s broad product portfolio, knowledgeable expertise and creative approach to delivering customer focused solutions. Through a mixture of moderated customer roundtables and technical discussions, experts from Kodak discussed exciting market trends and the possibilities they offer as well as the pressure spots and how these can be addressed.
“Kodak wants to help share knowledge and assist customers in what they do, not simply ‘talk about products’ but give real life feedback on the issues that customers face, how they have been overcome and how this has benefitted their business,” comments David Croft, Kod ak Packaging Segment Manager.
A packed programme of presentations kicked off every day at 11am featuring the performance capabilities and business enhancing benefits delivered by the KODAK FLEXCEL NX System, including the new KODAK SPOTLESS Flexographic Solution that can accurately predict spot colors on press. Topics in other sessions included how to simplify production via improved workflow automation and the role of KODAK DESIGN2LAUNCH Brand Manager in managing workflow assets from the brand owner’s perspective.
There was a special focus on brand protection and how to add advanced security measures such as the newly announced KODAK TRACELESS AD System for Antidiversion that combines an invisible ink and proprietary detection system. The agenda shared also the latest developments in packaging, as well as a review of what support and advice KODAK MARKETMOVER Business Advantage Solutions can deliver.