From its origins a fair is considered a market, a shop window for suppliers and entrepreneurs to showcase their latest innovations and present exciting technologies. Today’s challenging environment where every budget decision has to demonstrate ROI has encouraged manufacturers to review their expectations from shows and exhibitions. As a result, each event is now scrutinised for its market focus, audience reach, visitor engagement, content development and knowledge sharing opportunities.
Kodak has a rich history of international show attendance and will continue that relationship with those that support its core ethos. But Kodak will also continue to grow regional and national events calendar as they are a perfect way to start valuable conversations with potential customers. They also help to provide greater support for existing customers by enabling to work more closely with them to deliver efficiencies and improve profitability. Another benefit is the opportunity they give the company to reiterate our business focus on imaging and commercial printing industry as well as packaging.
That is why Kodak is pleased to be a part of Grafitalia and Graphispag Digital at the exhibition center in Rho - Milan from 7 to 11 May 2013 and in Barcelona from 17 to 20 April 2013. Visitors will be able to see and touch what can be achieved using Kodak's technologies: personalized printed samples with a wide array of finishes with Kodak Nexpress; prepress and worflows will find their space with 6.0 release of Kodak Prinergy Workflow System, Kodak Sonora XP Process Free plates and Kodak Trillian SP Thermal Plates.
Focus on hybrid printing with the KODAK PROSPER S-Series Imprinting Systems, a profitable production process that many European and Italian newspapers are adopting for various commercial projects including direct mail, inserts, games, advertisements and labels for packaging.
All will be illustrated with xplanatory tools of some systems enabling users to better understand the technology’s potential and how it can help operations with their future growth.