duomedia, a leading pan-European agency specializing in public relations and marketing communications for graphic arts, industrial, and technology markets, has signed a partnership with RadTech Europe. RadTech Europe is the association that promotes the development, use and benefits of UV/EB curing technology for inks, coatings and adhesives for a wide variety of industrial segments.
Lutt Willems from duomedia comments: “Working with associations is a very rewarding 'mission'. Beyond networking, associations face new challenges to stay abreast of the latest communication technologies, recruit and retain members, and facilitate access to relevant industry knowledge.
“We are pleased that RadTech Europe chose to partner with duomedia to achieve these objectives, and deliver an integrated PR and communication program in close collaboration with Lejeune Association Management, The Netherlands.”
David Helsby, President of RadTech Europe, says: "UV and EB curing technology and application development are on the rise, and offer significant advantages over conventional systems in numerous areas.
“Further investment in a comprehensive communication/PR program is the logical next step in professionalizing our association and interaction with members, the trade press and related stakeholders.
“RadTech Europe will also be celebrating its 25th jubilee this year. This is the right time to communicate about the future of a 40-year 'young' technology more often, and ensure the industry is fully aware of the many benefits it has to offer.”